- #BEST CAMERA 2015 FOR ABOUT $150 MOVIE#
- #BEST CAMERA 2015 FOR ABOUT $150 SERIES#
- #BEST CAMERA 2015 FOR ABOUT $150 TV#
Avengers and Spider-Man characters were also represented in new animated TV episodes, publishing, and digital launches, which inspired unique retail executions. Marvel's cinematic universe expanded with Marvel's Avengers: Age of Ultron and Ant-Man, which were supported with robust product lines highlighting the Avengers franchise. Mickey was also included in a global capsule collection from Markus Lupfer while Minnie's classic polka dots and bows were celebrated in product lines with Pandora jewelry and LC by Lauren Conrad. Both were featured in the Disney and Vans Young at Heart collection, which celebrated Disney's classic characters. Mickey and Minnie continue to inspire unique lifestyle and fashion collaborations.
#BEST CAMERA 2015 FOR ABOUT $150 SERIES#
Star Darlings launched with a book series from Disney Publishing Worldwide and expanded into a multiplatform lifestyle brand. Merchandise programs launched in summer with robust sales across categories.
#BEST CAMERA 2015 FOR ABOUT $150 MOVIE#
1 cable TV movie of 2015 and the fastest-selling TV movie DVD last year. Older kids had plenty of choices as well, as Disney launched two new tween properties in 2015: Disney Descendants and Star Darlings. The broad product assortment featured items from band-aids and bedding to the 2016 Toy of the Year winner Doc McStuffins Pet Vet Checkup Center. Disney Junior continued to dominate the small screen with new shows like Miles from Tomorrowland and established series like Doc McStuffins. Pixar's Cars Precision Series, a new line of high-end diecast cars and play sets from Mattel.Pixar had two films and lines of merchandise to enjoy, with the release of the Academy Award winner for Best Animated Feature, Inside Out and The Good Dinosaur.Disney's Frozen remains a worldwide phenomenon and once again topped retailer and industry toy lists in 2015, with new content from Frozen Fever and the TV Holiday campaign, Family: The best gift of all. Disney Princess continues to be one of the world's most popular girls' brands, with new dolls, role play and branded and inspired apparel for children, juniors and adults–including a broad range of offerings across prom, Quinceanera and bridal. Despite launching later in the year, Star Wars was the number one toy brand of 2015 (NPD) and won property of the year at the Toy of the Year Awards.
4, 2015, with a global event dubbed Force Friday that drew more than 130,000 fans standing in line for midnight store openings. Perhaps the most anticipated product launch and film debut of the year was Star Wars: The Force Awakens, which continues to redefine the scope and power of entertainment licensing. In 2015, The Walt Disney Company introduced new characters and stories alongside inspired retellings of classic tales, which resulted in yet another stellar year for licensed products. This number is inclusive of licensed products across Disney Consumer Products and Interactive Media, Disney Publishing Worldwide, Studio Entertainment, ABC Television and ESPN. In fiscal 2015, global retail sales of licensed product reached a new high of $52.5 billion. JOSH SILVERMAN, EXECUTIVE VICE PRESIDENT, GLOBAL LICENSING, DISNEY CONSUMER PRODUCTS, +1.818.544.0001 KIM ALBANO, VICE PRESIDENT, CUSTOMER CARE AND CONSUMER PRODUCTS, ESPN, +1.646.547.5117 VICTORIA CHEW, VICE PRESIDENT, MARKETING PARTNERSHIPS, FRANCHISE AND SYNERGY, ABC, +1.818.460.5484 As the world's largest licensor, The Walt Disney Company brings its stories and characters to life for families and fans of all ages through innovative products and experiences.
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